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Events Reinforcement - Motivating Buyers with Negative Reverse Selling
Being told what to do activates a defense mechanism that makes it more enticing to make a different choice. When buyers are pushed towards a sales goal, they pull back; when the salesperson pulls back, the buyer moves the deal forward.
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05/01/2026 12:00 pm
05/01/2026 01:00 pm
Reinforcement - Motivating Buyers with Negative Reverse Selling
Being told what to do activates a defense mechanism that makes it more enticing to make a different choice. When buyers are pushed towards a sales goal, they pull back; when the salesperson pulls back, the buyer moves the deal forward.
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America/New_York