About Sandler
Sales Training, Professional Development, & Business Resources
At Sandler, we are dedicated to helping individuals, teams, and entire organizations unlock their full potential through world-class collaborative sessions, self-guided sessions honed over 50 years of experience, and the right tools to develop skills that capture individual strengths. We have become a trusted partner for professionals and organizations of all sizes seeking to excel in today's competitive landscape.
The Sandler Selling Methodology
Behind our sales training and coaching is the Sandler Selling Methodology, a comprehensive framework pioneered by David Sandler. In collaboration with a clinical psychologist, Sandler set out to redefine the sales landscape with a groundbreaking approach.
This innovative strategy, based on mutual respect and clear decisions, transforms traditional sales into a pressure-free experience for the salesperson and prospect. It's rooted in psychology and human behavior, focusing not just on techniques but on a mindset shift that empowers people to control their sales process successfully.
The Sandler approach focuses on behaviors, attitudes, and techniques as the three key elements driving sales excellence, with our training aimed at developing all three for maximum impact.
Reinforcement Ensures Long-Term Success
To get the most out of your training, after you, your team, or your organization has completed one of our programs, you can expect ongoing support and reinforcement to ensure the knowledge and skills acquired are effectively implemented and sustained over time.
We believe in continuous improvement, and our dedication to partnering with our clients on their journey toward success has set us apart for decades.
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The Sandler Selling System
Unlike conventional sales training that focuses on improving gameplay within the sales arena, the Sandler Selling System is crafted to eliminate the games altogether, fostering a more genuine and effective sales process.
It's a seven-step approach that puts you, the salesperson, in control of the discovery process:
- Establishing Bonding and Rapport: Develop equal business stature and encourage open, honest communication.
- Setting an Up-Front Contract: Establish roles and ground rules to create a comfortable environment within which to do business.
- Identify the Prospect's Pain: Uncover the problems and their potential impact to identify reasons for doing business.
- Uncover the Prospect's Budget: Discover if the prospect is willing and able to invest the time, money, and resources needed to fix the problem.
- Identify the Decision-Making Process: Discuss the who, when, what, where, why, and how of the prospect’s desired buying process.
- Present Your Fulfillment of the Agreement: Propose your solution to the problem within the budget and be consistent with the decision-making process.
- Confirm the Post-Sell Process: Establish next steps, discuss future business, and prevent the loss of the sale to the competition or buyer’s remorse.
Sandler Success Stories
Hear how professionals and businesses have unlocked potential and achieved remarkable success.
Tailored Strategies for Real Results No two businesses are the same, and neither are the solutions we provide. At Triangle Sales Performance Group, we start with a deep understanding of your challenges, goals, and opportunities. Whether it’s through custom training, hiring assessments, or targeted coaching, we develop strategies designed specifically for your team. Our approach ensures that every solution is not only effective but also aligned with your vision for growth. The Sandler System: A Proven Blueprint for Growth At the core of our approach is the Sandler Selling System, powered by the BAT Triangle: Behavior, Attitude, and Technique. This isn’t just a sales methodology—it’s a business growth framework. We use Sandler to help teams: · Build consistent, repeatable processes. · Shorten sales cycles. · Qualify and close deals more effectively. · Drive consistent revenue growth But we don’t just teach the system—we help you live it. Through ongoing support and reinforcement, we ensure the strategies we develop together stick, delivering lasting results. An Advisor Who Understands Your Business Derek Borrell brings real-world experience to the table. As a seasoned professional who has led teams, driven growth, and solved complex challenges, he knows what it takes to succeed. With a blend of global expertise and local market insights, we’re able to provide strategies that work where it matters most—your business. Let’s Drive Your Business Forward Partnering with Triangle Sales Performance Group means more than improving your sales process—it means growing your business in a meaningful, sustainable way. Here’s how we help: · Strategic Solutions: Tailored plans that address your unique challenges. · Sustained Success: Ongoing support to ensure long-term growth. · Experienced Guidance: Advisors who bring proven expertise to every conversation. · Revenue-Focused Results: Practical tools to boost your bottom line. If you’re ready to move beyond the basics and take your business to the next level, we’re here to help. Let’s talk about how we can drive your success together.
Get Started with Expert Sales Training & Coaching
Whether you're looking for online courses, on-site training, or insightful sales coaching to guide you or your team to success, Sandler has what you need. Our extensive curriculum covers everything from prospecting and lead generation to negotiation and closing, as well as leadership and management development.
