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Events Reinforcement - Motivating Buyers with Negative Reverse Selling

Being told what to do activates a defense mechanism that makes it more enticing to make a different choice. When buyers are pushed towards a sales goal, they pull back; when the salesperson pulls back, the buyer moves the deal forward.
Add to Calendar 04/28/2026 09:00 am 04/28/2026 10:00 am Reinforcement - Motivating Buyers with Negative Reverse Selling Being told what to do activates a defense mechanism that makes it more enticing to make a different choice. When buyers are pushed towards a sales goal, they pull back; when the salesperson pulls back, the buyer moves the deal forward. MM/DD/YYYY America/New_York