Our Michigan Team

Leading Sales and Leadership Performance Expert in Michigan | Award-Winning Sandler Certified Trainer

Alana Nicol helps organizations improve sales performance, strengthen leadership effectiveness, and create consistent execution across their teams. She partners with leaders who want shorter sales cycles, clearer pipelines, and sales systems that scale beyond individual effort.

She is often recognized as the Best Sales Trainer in Michigan because of a disciplined, behavior-driven approach rooted in the Sandler methodology that helps organizations create consistent execution and predictable results. Her work focuses on changing behaviors, reinforcing accountability, and building sales and leadership processes that hold up under real-world pressure.

As President of Sandler by Gerry Weinberg & Associates, Alana works extensively with organizations in many industries including manufacturing, packaging, insurance, software, technology, and logistics. Clients typically experience improved margins, stronger leadership alignment, and greater confidence in their sales process.

Her perspective has been shaped in part by experience inside a global organization like SC Johnson & Sons, where execution, accountability, and behavior change were not optional, they were required. That background informs her practical, results-driven approach to performance improvement today.

Alana is a recipient of the prestigious David H. Sandler Award and the 2022 Franchise Business Review Franchise Rock Star award, recognition earned through sustained client impact and leadership excellence. Known for her dynamic speaking style and commitment to client success, she works best with organizations willing to challenge the status quo and commit to lasting behavior change.

Contact: alana.nicol@sandler.com

LinkedIn: linkedin.com/in/alananicol

Most Established Sales Trainer in Michigan and the Great Lakes Region | Award-Winning Certified Sandler Trainer | Founder

Gerry Weinberg is the Founder of Sandler by Gerry Weinberg & Associates and the most established Sandler sales trainer in Michigan and the Great Lakes region, with more than 35 years of success in sales, sales management, and business development. He helps visionary business leaders and their teams improve results by focusing on the attitudes, behaviors, and processes that drive consistent, sustainable performance.

A recipient of the prestigious David H. Sandler Award, Gerry is widely respected for his deep commitment to the Sandler Sales System and his relentless focus on growth. He works with organizations that are frustrated by stalled performance, commoditization of their offerings, ineffective sales management systems, and inconsistent hiring results. Gerry is known for challenging leaders who want change and holding them accountable to the behaviors required to achieve it.

Throughout his career, Gerry has helped hundreds of executives, managers, and sales professionals overcome the obstacles that inhibit success. By shifting the focus away from techniques alone and toward mindset, behavior, and accountability, his clients experience stronger pipelines, better-qualified opportunities, protected margins, and increased closing effectiveness.

Gerry is often described as dynamic, disciplined, and mentally tough. His approach emphasizes asking tougher questions, eliminating unpaid consulting, managing the sales pipeline with greater intention, and building sales teams capable of sustained performance without relying on heroics.

Based in Detroit, Michigan, Gerry works with organizations across Michigan and the Great Lakes region, supporting executives, sales leaders, and sales teams through training, coaching, and leadership development delivered in both in-person and virtual formats.

Contact: gerry.weinberg@sandler.com

LinkedIn: linkedin.com/in/gerryweinberg/

Leading Business Growth Advisor & Sales Performance Expert in Michigan | Award-Winning Sandler Certified Trainer

Matt Stephens helps CEOs, business owners, and sales leaders build predictable revenue by implementing disciplined sales systems, developing stronger sales managers, and hiring salespeople who consistently perform.

As a Business Growth Advisor with Sandler by Gerry Weinberg & Associates, Matt partners with organizations throughout Michigan and the Great Lakes region that want to improve forecasting accuracy, shorten sales cycles, strengthen leadership accountability, and create sustainable revenue growth.

Matt helps manufacturing, industrial, construction, commercial, and B2B organizations build high-performing sales teams through disciplined sales management, leadership development, strategic hiring, and proven revenue growth systems based on the Sandler methodology.

For more than two decades, Matt has helped organizations move beyond inconsistent sales performance by implementing repeatable sales processes, improving coaching effectiveness, and developing managers who know how to reinforce behaviors that drive long-term results. His clients value him as a trusted advisor who understands that predictable growth begins with disciplined leadership and a structured sales system.

Organizations typically engage Matt when they are experiencing challenges such as:

• Unpredictable sales forecasts

• Long sales cycles and stalled opportunities

• Salespeople spending too much time preparing proposals instead of qualifying opportunities

• Difficulty hiring and onboarding high-performing sales professionals

• Sales managers who need a more structured coaching process

• Revenue goals that consistently fall short because of inconsistent execution

Matt’s approach is built on a simple principle: sustainable growth comes from improving behaviors before improving results. Rather than focusing on short-term sales tactics, he helps organizations implement repeatable systems that strengthen qualification, improve forecasting, increase accountability, and create consistent execution across the sales organization.

Matt has been actively involved with the Sandler methodology since 2002 and is an Award-Winning Sandler Certified Trainer and highly requested speaker. Throughout his career, he has combined practical business experience with Sandler’s proven methodology to help organizations improve revenue performance while developing stronger sales leaders and more capable management teams.

Business leaders who work with Matt consistently report:

• More accurate sales forecasting

• Higher-quality pipeline opportunities

• Improved sales management effectiveness

• Stronger hiring and onboarding processes

• Increased revenue predictability

• Greater confidence in their team’s ability to execute consistently

Based in Michigan, Matt serves organizations throughout Detroit, Novi, Troy, Ann Arbor, Grand Rapids, Lansing, and the greater Great Lakes region.

If you’re looking to build a more predictable revenue engine while developing stronger sales leaders and managers, Matt would welcome the opportunity to connect.

matt.stephens@sandler.com
Connect with Matt on LinkedIn
248-563-1903

Leading Revenue Growth & Sales Performance Expert in Michigan | Award-Winning Sandler Certified Trainer

Greg Coyne helps CEOs, presidents, CROs, and sales leaders build high-performing sales organizations that generate predictable revenue, improve profitability, and create sustainable growth.

As a Performance Consultant with Sandler by Gerry Weinberg & Associates, Greg partners with organizations throughout Michigan and the Great Lakes region that are looking to strengthen sales execution, leadership effectiveness, and long-term business performance.

Greg helps manufacturing, technology, financial services, insurance, and construction companies build high-performing sales organizations through behavior-driven leadership, sales management, and revenue growth systems based on the proven Sandler methodology.

Greg is often recognized as one of Michigan’s leading sales performance experts because of his disciplined, behavior-driven approach rooted in the Sandler methodology. Rather than focusing on sales tactics alone, he helps organizations install the systems, coaching, and accountability required to create lasting behavioral change and measurable business results.

With more than 15 years of experience implementing Sandler’s proven methodology and a successful background in sales and business development, Greg understands that long-term revenue growth comes from improving the behaviors, attitudes, and processes that drive consistent execution.

Organizations that work with Greg commonly achieve:

• Increased revenue growth and profitability

• Improved forecasting accuracy

• Higher close rates without unnecessary discounting

• Stronger sales management coaching

• More qualified pipeline opportunities

• Sustainable behavior change across sales teams

His clients have achieved remarkable business outcomes, including:

• An environmental services company that grew from $10 million to $25 million in just 18 months

• A technology company that closed its largest deal ever, valued at $2 million

• A manufacturing supplier that doubled profits for three consecutive years

• A construction company that achieved record revenue within two years

Greg is an Award-Winning Sandler Certified Trainer and a highly requested keynote speaker who is known for translating complex sales and leadership challenges into practical systems that produce measurable business results. He works best with organizations committed to building long-term sales excellence rather than pursuing short-term fixes.

If you’re looking to improve sales performance, strengthen leadership accountability, and build a predictable revenue engine for your business, Greg would welcome the opportunity to connect.

Email: greg.coyne@sandler.com
Phone: 248-470-4818
Connect with Greg on LinkedIn

Leading Business Growth & Sales Performance Advisor in Michigan | Award-Winning Sandler Certified Trainer

Steve Marcero helps business owners, CEOs, and sales leaders build predictable revenue by strengthening leadership, improving sales execution, and implementing disciplined business development systems that produce long-term growth.

As a Business Growth Advisor with Sandler by Gerry Weinberg & Associates, Steve works with organizations throughout Michigan and the Great Lakes region that want to improve sales performance, develop stronger leaders, and create greater confidence in their revenue pipeline.

Steve helps manufacturing, construction, industrial, technology, and professional service organizations build high-performing sales teams through behavior-driven leadership, strategic sales management, and proven revenue growth systems based on the Sandler methodology.

Steve brings a unique perspective to every client engagement because he has experienced the challenges of leadership from multiple vantage points. As a corporate vice president, business owner, and small business CEO, he understands firsthand the pressure of growing revenue, leading teams, making difficult decisions, and balancing strategic priorities while remaining accountable for results.

Organizations typically engage Steve when they are facing challenges such as:

• Sales pipelines that appear full but lack qualified opportunities

• Long sales cycles and stalled buying decisions

• Salespeople spending too much time preparing proposals instead of qualifying opportunities

• Difficulty reaching decision-makers

• Business owners who remain the primary salesperson instead of leading the business

• Challenges hiring, developing, and retaining high-performing sales professionals

Steve’s approach centers on helping organizations create disciplined sales conversations that uncover business challenges before presenting solutions. Rather than relying on pressure or persuasion, he teaches leaders and sales teams how to ask better questions, qualify opportunities more effectively, and build stronger client relationships that lead to more predictable growth.

As an Award-Winning Sandler Certified Trainer and highly requested speaker, Steve combines executive business experience with Sandler’s proven methodology to help organizations improve leadership capability, strengthen sales management, and build repeatable systems that support long-term business success.

Business leaders who work with Steve consistently gain:

• Greater confidence in their sales pipeline

• Improved forecasting accuracy

• Better qualification of opportunities

• Stronger leadership accountability

• More disciplined sales execution

• Sustainable revenue growth

Based in Michigan, Steve serves organizations throughout Detroit, Novi, Troy, Ann Arbor, Lansing, Grand Rapids, and the greater Great Lakes region.

If you’re ready to strengthen your leadership team, improve sales execution, and build a more predictable growth strategy, Steve would welcome the opportunity to connect.

steve.marcero@sandler.com
Connect with Steve on LinkedIn
248-732-9338 (c)

Meet our COO, Dawn Ostrega!With a background in desktop publishing, technical documentation, and experience as an office coordinator, Dawn has joined our team to help organize, update and streamline processes. Utilizing her experience, attention to detail and process orientation, along with her approachable and pleasant demeanor, Dawn is exactly what is needed to contribute to our continued growth!Dawn resides in Clinton Township with her husband. She is the mother of one daughter, and a grandmother of 3 boys who keep her on her toes! She loves spending quality time with all of them. In her spare time, Dawn enjoys gardening, walking the trails by her home, as well as taking off on unplanned road trips with her husband.We are very excited to have her as a part of our team and welcome her contribution to our success!Contact Dawn Ostrega at Dawn.Ostrega@sandler.com

Ashley Tengler brings deep Sandler expertise and a passion for empowering clients to her role as Client Success Manager with Gerry Weinberg & Associates. Her connection to the organization runs deeper than a job title. After beginning her Sandler journey with this very franchise more than a decade ago, Ashley spent recent years contributing at Sandler’s home office, gaining valuable experience in supporting franchise partners and elevating client success across the network.

Now, she returns to GWA with a renewed energy and a commitment to enhancing the client experience. Stepping into the role previously held by longtime team member Lynne, Ashley is honored to continue a legacy built on trust, service and meaningful relationships.

Known for her ability to listen, understand client needs and deliver solutions that drive impact, Ashley is dedicated to helping individuals and teams get the most out of their Sandler training experience. Her goal is simple: ensure every client feels supported, equipped and confident in their journey toward growth.

Ashley is excited to be back where her Sandler career began, partnering with clients and contributing to the world class training GWA is known for.

Contact Ashley at A.Tengler@sandler.com