About Alana Nicol

Alana Nicol helps organizations improve sales performance, strengthen leadership effectiveness, and create consistent execution across their teams. She partners with leaders who want shorter sales cycles, clearer pipelines, and sales systems that scale beyond individual effort.

She is often recognized as the Best Sales Trainer in Michigan because of a disciplined, behavior-driven approach rooted in the Sandler methodology that helps organizations create consistent execution and predictable results. Her work focuses on changing behaviors, reinforcing accountability, and building sales and leadership processes that hold up under real-world pressure.

As President of Sandler by Gerry Weinberg & Associates, Alana works extensively with organizations in many industries including manufacturing, packaging, insurance, software, technology, and logistics. Clients typically experience improved margins, stronger leadership alignment, and greater confidence in their sales process.

Her perspective has been shaped in part by experience inside a global organization like SC Johnson & Sons, where execution, accountability, and behavior change were not optional, they were required. That background informs her practical, results-driven approach to performance improvement today.

Alana is a recipient of the prestigious David H. Sandler Award and the 2022 Franchise Business Review Franchise Rock Star award, recognition earned through sustained client impact and leadership excellence. Known for her dynamic speaking style and commitment to client success, she works best with organizations willing to challenge the status quo and commit to lasting behavior change.