Events Reinforcement - Pain Funnel Workshop
Emotion has a powerful influence on decision-making. Without emotion, we would have trouble making any decisions at all. With complex decisions, emotional decision-making helps us process millions of bits of data below our conscious recognition and ultimately make better decisions.
In this course, learn how to harness the neuroscience of emotion in buying decisions. Use the Pain Funnel to have better discovery conversations that illuminate the impact of your buyer’s pain. Drive incremental commitments to motivate action and move the sale forward. Learn how to use reversing to get to the truth behind vague responses.
Through hands-on activities and peer-to-peer learning, you can learn to have pain conversations that leverage the power of emotion to progress the sale.
Emotion has a powerful influence on decision-making. Without emotion, we would have trouble making any decisions at all. With complex decisions, emotional decision-making helps us process millions of bits of data below our conscious recognition and ultimately make better decisions.
In this course, learn how to harness the neuroscience of emotion in buying decisions. Use the Pain Funnel to have better discovery conversations that illuminate the impact of your buyer’s pain. Drive incremental commitments to motivate action and move the sale forward. Learn how to use reversing to get to the truth behind vague responses.
Through hands-on activities and peer-to-peer learning, you can learn to have pain conversations that leverage the power of emotion to progress the sale.