Events Reinforcement - Captivating Attention with Email and Text
Prospecting has certainly changed from 50 or 20 years ago, or even 5 years ago. Decision-makers are bombarded daily with more messages than ever… so what can salespeople do to stand out from the noise and solicit interest and responses from prospective customers?
This session will equip you to captivate and maintain prospect attention in the early stages of the sales process using one-on-one email communication. (Note that the strategies shared can also be applied to other forms of text-based communication, such as text messaging, LinkedIn messaging, EMails, and more.)
During this program, you will explore the following three-step model that leverages insights from relevant email prospecting data to devise best practices, and strategies to improve open and response rates.
Through hands-on activities and peer-to-peer learning, you can learn to captivate prospect attention with email and text communication.
Trainer: Matt Rocco
Prospecting has certainly changed from 50 or 20 years ago, or even 5 years ago. Decision-makers are bombarded daily with more messages than ever… so what can salespeople do to stand out from the noise and solicit interest and responses from prospective customers?
This session will equip you to captivate and maintain prospect attention in the early stages of the sales process using one-on-one email communication. (Note that the strategies shared can also be applied to other forms of text-based communication, such as text messaging, LinkedIn messaging, EMails, and more.)
During this program, you will explore the following three-step model that leverages insights from relevant email prospecting data to devise best practices, and strategies to improve open and response rates.
Through hands-on activities and peer-to-peer learning, you can learn to captivate prospect attention with email and text communication.
Trainer: Matt Rocco