"Sandler Client Testimonial from Mike Philipps, Cemex"
Mike Philipps, vice president of market development for Cemex in the U.S., explains why the global building materials company chose Sandler for sales training. “We needed a company with global reach because we are a global company,” he says. Changing behaviors over time with ongoing reinforcement was also important to Philipps. “Sandler was great about giving us ways to keep the training constantly in front of our sales team,” with everything from monthly webinars to the daily resources of Sandler Online. “All of a sudden, we started hearing words from our Sandler training used in our conversations such as ‘Up-Front Contract,’ ‘pain’ and ‘bonding and rapport.’ That’s when we knew the training was becoming part of our company’s DNA.”
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- Mike Philipps, Cemex