Many businesses invest heavily in sales training—yet a few months later, nothing has changed. The problem? One-day boot camps and hype-driven events don't create lasting behavior. At Sandler Training Edmonton, the philosophy is simple: training is a journey, not an event.
Here’s how their reinforcement-based model transforms sales teams for the long term.
The Problem with Traditional Sales Training
Business owners often ask, “How do we make the training stick?” The answer is: not with a single workshop. One-and-done training events may boost energy temporarily, but without reinforcement, the skills fade fast.
The Sandler Approach: Reinforcement Over Time
Sandler flips the script with a training model built for retention, real-world application, and ROI.
1. Start with Leadership Involvement
Leaders must actively participate in the training.
Sandler provides custom coaching to help them support their team.
Leadership buy-in ensures accountability and long-term cultural change.
2. Deliver Bite-Sized Learning
Rather than overwhelming participants with a firehose of content, Sandler:
Breaks lessons into manageable, actionable concepts
Encourages immediate application in real sales situations
Creates a safe space for practice and feedback
3. Reinforce, Apply, Evaluate
The model follows a clear cycle:
Learn a concept
Apply it in the field
Return and evaluate the outcome
Repeat over multiple sessions
This repetition and accountability turn theory into behavior change.
Why It Works
Sandler’s model mirrors how elite athletes train: consistent, focused, and never finished. By pacing training over time with leadership support, businesses see:
Better skill retention
Higher performance consistency
Greater return on training investment
Final Thought: Training That Sticks Is Training That’s Reinforced
If your team has ever left a sales seminar pumped but unchanged, it’s time to rethink your strategy. Sandler’s reinforcement model helps transform learning into lasting results—because real change happens over time.
For more details about Sandler's approach to sales training, we invite you to come Crash a Class. Click here to grab your seat!
