Our Edmonton Team

Chad Banman has spent more than 20 years in the trenches of sales — not as a theorist, but as a practitioner who has built, led, and transformed revenue teams across Western Canada. Today, he works directly with a wide range of businesses at different stages of their growth cycle, helping them build the sales systems, leadership, and processes they need to grow predictably and sustainably.

With a Bachelor of Education from the University of Alberta and Sandler Silver-level certification, Chad combines a rare blend of structured methodology and real-world execution. As a multi-Sandler Pinnacle Award winner and 2010 Sandler Rookie of the Year, he has earned his reputation as one of the most trusted sales leaders in the Edmonton market.

Industries

Chad works primarily with companies in manufacturing, industrial services, and construction — sectors where the sales cycle is complex, relationships matter, and most teams are still running on instinct rather than process. He understands the language, the buyer dynamics, and the operational pressures that come with these environments.

Client Outcomes

Chad’s clients don’t just learn sales — they build systems. Common outcomes include clearly defined buyer journeys, measurable pipeline metrics, improved close rates, and sales teams that operate with consistency instead of chaos. His approach is rooted in helping founders and sales leaders move from reactive selling to a repeatable, coachable revenue process.

What Makes Chad Different

Chad is not a consultant who hands you a binder and leaves. He embeds in your business — attending pipeline reviews, coaching your team, and staying accountable to the same revenue targets you are. His background in education means he knows how to develop people, not just diagnose problems.

Speaking & Media

Chad is a sought-after speaker on sales leadership, revenue generation, and building accountable sales cultures. He has taken the stage at the Edmonton BILD Conference, the Sandler Canadian Conference, the Canadian Institute of Plumbing & Heating, the Stingray Radio Sales Conference, EO Edmonton, and the CPHR Alberta Conference — bringing practical, no-nonsense insight to business owners and leaders across industries.

If your pipeline is unpredictable and your team is operating without a clear system, Chad is the call you make.

Email: chad.banman@sandler.com | Phone: (780) 449-4906 | LinkedIn

Matthew Donnelly has spent nearly 20 years in the trenches of sales — not as a sideline observer, but as someone who has carried a bag, built a team from the ground up, and led a sales organization across three provinces. He knows what it feels like to hire the wrong person, miss a quarter, and fight for margin. He also knows what it looks like when it all comes together.

Today, Matthew works with businesses across Saskatchewan and the Prairies as a Partner at Prairie Edge Training, bringing the Sandler methodology to founders, sales leaders, and their teams. He holds Sandler Silver-level certification and a PeopleBest Certification for Assessments, complemented by his Canadian Securities Course background — a foundation that gives him a distinct edge when working with financial services organizations and investment-driven businesses.

As a former Vice President of Sales, Matthew built a sales force from five representatives to a multi-provincial team, helping his organization earn recognition as one of the fastest-growing companies in Canada. He has since taken those hard-won lessons and delivered training and keynote presentations to audiences across Canada and internationally — including Germany, Sweden, Poland, and Mexico.

Industries

Matthew works with companies across financial services, industrial services, construction, manufacturing, transportation, and IT services — sectors where B2B sales cycles are complex, buyer relationships matter, and most teams are operating without the structure they need to scale. He understands the commercial pressures, the buyer dynamics, and the leadership challenges specific to these environments.

Client Outcomes

Matthew’s clients don’t just get better at selling — they build the infrastructure for sustainable revenue growth. His engagements consistently move the needle in three areas:

Profitability. Whether through top-line revenue growth, gross margin improvement, or net profit gains, clients leave with a clearer, more disciplined path to making more money — not just closing more deals.

Execution. Matthew helps organizations build the systems that eliminate the chaos: accountability frameworks, structured coaching programs, pipeline disciplines, and processes that end unpaid consulting and poor follow-through.

People. From hiring the right individuals based on validated job competencies to developing existing team members and reducing costly turnover — Matthew helps companies build sales teams that perform and stay.

What Makes Matthew Different

Matthew started his public speaking career doing stand-up comedy. He learned fast: if people aren’t engaged, they’re gone. That experience — earning a room’s attention when the stakes are immediate and unforgiving — shaped everything about how he trains today.

His sessions are not boring. Full stop. He brings a rare combination of genuine humour, hard-earned credibility, and practical Sandler methodology that keeps participants engaged from the first minute to the last. His Google reviews say the same thing, consistently.

Where Chad embeds in the operational rhythm of a business, Matthew brings the energy that makes behaviour change feel possible rather than painful. He has delivered this in boardrooms, on conference stages, and in training rooms across four countries — and the feedback is the same everywhere.

Speaking & Media

Matthew is a sought-after speaker on sales performance, leadership development, and building high-output sales cultures. He has taken the stage at the Sandler Canadian Conference, Small Business Week (Chamber of Commerce), and multiple private corporate sales conferences — as well as international engagements in Germany, Sweden, Poland, and Mexico.

His presentations blend Sandler methodology with real-world storytelling and a delivery style refined through years of public speaking — practical, high-energy, and built to stick.

If your team already knows what to do but isn’t doing it consistently — Matthew is the person who changes that.

Connect with Matt on LinkedIn or email him at matthewdonnelly@sandler.com.

Joining Sandler in 2012, Nazreen works as an Administrative Assistant and helps clients navigate all aspects of the Sandler system.

Prior to joining the team, Nazreen worked in a Pediatric clinic for over 26 years and graduated with a Medical Office Assistant diploma from Grant MacEwan College. She brings many years of experience dealing with client relations and handling multiple priorities.

Nazreen is a mother of two and spends her time reading, and the company of her friends and family at their lake lot.

Nasreen draws on over 15 years of HR experience, she thrives on the challenge of working with a variety of clients and solving new problems. Clients appreciate her professional, honest and candid responses to tough questions on both day to day concerns and unforeseen HR issues. Her leadership and project management experience include both private and public sector organizations in oil and gas, manufacturing, and healthcare. Nasreen holds a business diploma with specialization in Human Resource Management from NAIT.

Nasreen joined Sandler in 2018 as the Director of Client Relations and plays a key role in driving strategy and adoption of best practices in all available client tools within Sandler.

When away from the office, Nasreen enjoys cooking and often searches for unique ingredients when traveling with her family.