Your Business, Teams,
& Yourself

Channel Sales Manager Training in Surrey, Berkshire, Hampshire, Sussex and Kent
At Sandler we understand you must battle for mindshare, maybe displace your partners' incumbent vendors and train your partners to sell your offering whilst understanding your partners' motivations and their customers' challenges. All without formal power.
Being a channel sales manager is arguably the toughest job in sales. Not only do you have sales targets set by your company, your sales team are external and don’t directly report to you. You have to get them to do what you need them to do, without any formal power. It's no wonder that channel sales managers can sometimes feel overwhelmed and underprepared for the challenges they face. Often the resulting temptation is to remain reactive rather than taking ownership of the relationship.
Sandler Southern Counties understands the challenges and offers specialised sales training, coaching and resources to help you develop your skills. Our training brings together the proven Sandler Selling System and the Sandler Sales Leader Growth program together with the tools from the Sandler Enterprise Selling system; a powerful combination which has helped channel sales managers of all levels achieve success in their roles.
Channel Sales Manager Training That Understands Your Needs
Products and services are increasingly being sold through valued-added resellers, partners, system integrators, licensed distributors, agencies and franchisees. To be effective in channel sales management, you have to be a great project manager, you have to be able to influence without formal organisational power at all levels of the organisation and you have to help third party salespeople sell the way you need them to.
Channel Sales management is not a one-size-fits-all position, so why settle for generic training? We take the time to understand the unique challenges and goals of your channel sales management role. Then, we tailor our training to fit your specific needs and help you excel. Our courses cover topics such as identifying, recruiting and training new partners and then how to support their teams so they not only do the job you want them to, but also outperform their own goals.
- Understanding the channel sales model
- Identifying, recruiting and onboarding partners
- Enabling and training your partners
- Incentivising and motivating your external salesforce
- Co-selling and marketing
- Managing and reporting
- Conflict resolution strategies
With in-person training, online resources and personalised coaching available at your fingertips, choose the learning format that best fits your schedule and goals.
Let's connect – contact us now to get on the road to becoming a top-performing channel sales manager!
Equip Yourself for Success
Channel Sales managers are responsible for the performance of their external partners. But how can you be effective when you're not equipped with the necessary tools and strategies? With the help of our sales coaches and resources, your role will be redefined, and you'll see greater results.
You'll grow professionally and lead your team to success by:
- Learning how to sell easily with low-pressure tactics allowing you to hit your own targets
- Communicating clear goals and expectations to your partners and their teams
- Motivating, coaching and managing external teams to achieve their targets
- Developing accountability and performance measures to drive results
Channel Sales management is an increasingly critical role. And with our specialised training, you'll be better equipped to drive success for your company.
