Events Sandler Foundations for AGRO – Wroclaw
Sandler Foundations for AGRO - discover the sales method built for the realities of the agricultural sector.
What? Advanced sales training for the agro industry
Date: June 16–17, 2026
Location: Wroclaw
A sales method built for the demanding agricultural sector - now in Lower Silesia
Lower Silesia has some of the best farmland in the country - and some of the most informed clients. Your customers compare offers, consult online groups, and arrive at meetings already knowing the spec sheet. Generic sales techniques don't survive that level of buyer knowledge.
Sandler Foundations for AGRO is the flagship sales training of Sandler Training Polska, built on the Sandler Selling System® - a methodology grounded in over 50 years of research into client behavior, adapted specifically for the agricultural sector.
Sales in agriculture is not a matter of chance. It is the result of structure, the right questions, and an understanding of how decisions are really made in the field and at the kitchen table.
Do you encounter these situations?
Consider whether you face these challenges:
- Your clients have "already read everything online" and treat your meeting as a formality?
- You spend half the visit defending your price instead of diagnosing the real need?
- You feel like the sales process slips out of your hands as soon as the client says "I'll think about it"?
- You can't tell who is genuinely a buying prospect and who is just collecting information?
- You're working harder than ever - and the numbers aren't following?
The Sandler Selling System® goes beyond traditional product training. It is grounded in client psychology, non-standard persuasion techniques, and a real understanding of how purchase decisions are made in agriculture - by individuals, by couples, and by extended families.
Earn your internationally recognized Sandler Selling System® certificate.
Who is this training for?
Agrotechnical advisors and sales representatives operating in Lower Silesia, Opole region, and surrounding areas who:
- want to break out of routine sales patterns
- face increasingly well-informed clients and need a method that works with them, not against them
- want to be seen as trusted advisors, not "another rep with a catalog"
Sales managers who:
- are responsible for team results in the agro sector
- are looking for modern sales methods to deploy across the team
- want a consistent methodology their reps can actually apply on the ground
Business owners and AGRO companies who:
- want to implement a unified sales process across their commercial team
- are looking for a way to grow market share in a saturated landscape
What will you gain?
- You will learn to control the sales conversation instead of handing control over to the client
- You will discover how to identify the client's real pain - not just the surface-level complaint about price
- You will master the technique known as the "weather window" - arranging meaningful meetings that actually move the deal forward
- You will learn how to map the real decision-making process in a farm operation and identify who truly drives the purchase
- You will gain techniques for handling objections without automatically dropping the price
- You will combine your agrotechnical knowledge with proven sales structures, making your expertise more commercially effective
What will you leave with?
- A complete framework for selling in agriculture that you can apply immediately
- The ability to break routine and consistently hit your sales plan without pressure
- The internationally recognized Sandler Selling System® certificate
- Practical tools tested in role-plays and simulations during the workshop
Trainer
Joanna Okragly
Experienced business trainer and HR Business Partner who has spent years developing sales and managerial competencies. Her career is built on solid practice - hundreds of hours in training rooms teaching direct and phone sales, as well as developing soft skills.
As a trainer at Sandler Training Polska - the licensed partner of the global leader in sales training - she helps salespeople achieve better results, break free from routine approaches to clients, and implement innovative strategies based on the proven Sandler Selling System® methodology.
Her passion is working with people, especially young managers just beginning their leadership journey. At Sandler Training Polska she emphasizes learning through practice - games, simulations, and coaching that allow participants to learn from their own experience Zarejestruj sie terazSandler Foundations for AGRO - discover the sales method built for the realities of the agricultural sector.
What? Advanced sales training for the agro industry
Date: June 16–17, 2026
Location: Wroclaw
A sales method built for the demanding agricultural sector - now in Lower Silesia
Lower Silesia has some of the best farmland in the country - and some of the most informed clients. Your customers compare offers, consult online groups, and arrive at meetings already knowing the spec sheet. Generic sales techniques don't survive that level of buyer knowledge.
Sandler Foundations for AGRO is the flagship sales training of Sandler Training Polska, built on the Sandler Selling System® - a methodology grounded in over 50 years of research into client behavior, adapted specifically for the agricultural sector.
Sales in agriculture is not a matter of chance. It is the result of structure, the right questions, and an understanding of how decisions are really made in the field and at the kitchen table.
Do you encounter these situations?
Consider whether you face these challenges:
- Your clients have "already read everything online" and treat your meeting as a formality?
- You spend half the visit defending your price instead of diagnosing the real need?
- You feel like the sales process slips out of your hands as soon as the client says "I'll think about it"?
- You can't tell who is genuinely a buying prospect and who is just collecting information?
- You're working harder than ever - and the numbers aren't following?
The Sandler Selling System® goes beyond traditional product training. It is grounded in client psychology, non-standard persuasion techniques, and a real understanding of how purchase decisions are made in agriculture - by individuals, by couples, and by extended families.
Earn your internationally recognized Sandler Selling System® certificate.
Who is this training for?
Agrotechnical advisors and sales representatives operating in Lower Silesia, Opole region, and surrounding areas who:
- want to break out of routine sales patterns
- face increasingly well-informed clients and need a method that works with them, not against them
- want to be seen as trusted advisors, not "another rep with a catalog"
Sales managers who:
- are responsible for team results in the agro sector
- are looking for modern sales methods to deploy across the team
- want a consistent methodology their reps can actually apply on the ground
Business owners and AGRO companies who:
- want to implement a unified sales process across their commercial team
- are looking for a way to grow market share in a saturated landscape
What will you gain?
- You will learn to control the sales conversation instead of handing control over to the client
- You will discover how to identify the client's real pain - not just the surface-level complaint about price
- You will master the technique known as the "weather window" - arranging meaningful meetings that actually move the deal forward
- You will learn how to map the real decision-making process in a farm operation and identify who truly drives the purchase
- You will gain techniques for handling objections without automatically dropping the price
- You will combine your agrotechnical knowledge with proven sales structures, making your expertise more commercially effective
What will you leave with?
- A complete framework for selling in agriculture that you can apply immediately
- The ability to break routine and consistently hit your sales plan without pressure
- The internationally recognized Sandler Selling System® certificate
- Practical tools tested in role-plays and simulations during the workshop
Trainer
Joanna Okragly
Experienced business trainer and HR Business Partner who has spent years developing sales and managerial competencies. Her career is built on solid practice - hundreds of hours in training rooms teaching direct and phone sales, as well as developing soft skills.
As a trainer at Sandler Training Polska - the licensed partner of the global leader in sales training - she helps salespeople achieve better results, break free from routine approaches to clients, and implement innovative strategies based on the proven Sandler Selling System® methodology.
Her passion is working with people, especially young managers just beginning their leadership journey. At Sandler Training Polska she emphasizes learning through practice - games, simulations, and coaching that allow participants to learn from their own experience MM/DD/YYYY Europe/Warsaw