Events Sales Management Academy AI+
Manage sales so that results stop being a surprise.
What? Sales Management Academy AI+ When? June 8 - August 20 How long? 2 months Where? Warsaw
Build a sales team that actually sells – without contests, pressure, or random actions.
When sales in an organization still require constant managerial involvement, this program addresses that exact challenge. The focus is on developing managers who lead teams in a way that builds independence rather than dependency.
The Sandler Selling System® provides tools for goal planning, sales conversations, and people development without escalating everything upward. AI is introduced as an operational support layer, not as another system to implement.
Who is this program for?
- Sales managers and team leaders responsible for sales performance and team development
- Business owners and sales leaders aiming to structure processes and increase predictability of results
- Sales professionals preparing for managerial roles or developing leadership competencies
- Individuals responsible for onboarding, training, and development of sales competencies within organizations
- Teams and individuals responsible for developing AI capabilities in sales in a safe, conscious, and compliant way
- Sales teams operating in environments requiring data analysis, communication preparation, and decision-making based on context and information
Educational objective
The objective of the program is to develop participants’ managerial competencies and prepare them to operate in a structured sales management model.
The program supports development of a more conscious, predictable, and effective management approach, covering: managerial influence, goal and activity planning, communication, motivation, employee development, delegation, change management, and recruitment processes.
The program enables participants to:
- better understand employee motivators based on managerial conversations, observation, and structured materials
- strengthen team foundations through tools that build long-term relationships, increasing responsibility, engagement, and organizational development
- develop planning skills, including precise sales goal setting, validation of feasibility, and performance management
- apply communication techniques that support autonomous and consistent employee action without constant instructions
- increase team effectiveness and identify development potential through observation, conversations, and defined criteria
- conduct recruitment processes in a structured, criteria-based way, reducing the risk of costly hiring mistakes
The program also develops digital competencies and practical use of AI in managerial work, including preparation of conversations, data analysis, information structuring, planning, and recruitment process organization.
Participants learn to use AI as an efficiency-supporting tool, without replacing human judgment in decisions related to employees or candidates.
The program supports implementation of a new managerial operating model, and acquired competencies are directly connected to daily responsibilities and the growing role of digital technologies and AI in the workplace.
Role of AI in the educational process
The program follows a cycle: workshop – preparation – practical application – analysis – correction – implementation, ensuring long-term retention of managerial competencies.
AI is used as a supportive tool for preparation, analysis, organization, and structuring of managerial work. It does not replace human relationships, managerial decisions, or responsibility.
AI is not used for evaluation of individuals, profiling, scoring, ranking candidates, or making or recommending employment-related decisions (hiring, promotion, termination, or similar HR decisions).
AI tools are not used for automated decision-making or processing real employee, candidate, customer, or confidential organizational data.
Participants:
- learn capabilities and limitations of AI in managerial work
- develop safe, responsible, and compliant use of publicly available AI tools
- learn prompt formulation, instruction refinement, and critical evaluation of AI outputs
- use AI for business analysis, data structuring, communication preparation, and managerial planning
- develop AI as a tool supporting operational efficiency in management
All AI work is performed using general-purpose tools on sample, synthetic, or aggregated data only.
Sandler methodology implementation work is carried out separately in the Improver application, supporting learning retention, action structuring, and progress tracking.
The program follows a cycle: workshop – preparation – application – analysis – correction – implementation.
Program
Included in the program:
- 8-day development program
- independent work between sessions focused on implementation
- post-session implementation tasks monitored by the trainer
- licensed Sandler Selling System® materials
- use of Improver application for implementation support
- practical AI application in managerial and sales processes
Schedule
Day I – 08.06 – AI in sales management
Day II – 09.06 – Team management
Day III – 29.06 – Sales management
Day IV – 30.06 – Communication and motivation
Day V – 28.07 – Strengthening manager and team
Day VI – 29.07 – Employee development
Day VII – 19.08 – Delegation and change
Day VIII – 20.08 – Recruitment and interviewing
Why trust this program?
Joanna Okragly
Joanna is an experienced business trainer and HR Business Partner with extensive experience in developing sales and managerial competencies.
Her professional background is strongly practice-based, built through extensive experience in direct and telephone sales training, as well as soft skills development.
Currently a Sandler Training Poland trainer, part of a licensed partner of a global leader in sales training. Supports sales professionals in improving performance, breaking routine approaches, and applying the Sandler Selling System® methodology.
Her focus is on practical learning methods including exercises, simulations, and coaching, enabling participants to apply new skills directly in their work environment.
She specializes in supporting young managers in leadership development, helping them build authority and manage teams effectively.
Register nowManage sales so that results stop being a surprise.
What? Sales Management Academy AI+ When? June 8 - August 20 How long? 2 months Where? Warsaw
Build a sales team that actually sells – without contests, pressure, or random actions.
When sales in an organization still require constant managerial involvement, this program addresses that exact challenge. The focus is on developing managers who lead teams in a way that builds independence rather than dependency.
The Sandler Selling System® provides tools for goal planning, sales conversations, and people development without escalating everything upward. AI is introduced as an operational support layer, not as another system to implement.
Who is this program for?
- Sales managers and team leaders responsible for sales performance and team development
- Business owners and sales leaders aiming to structure processes and increase predictability of results
- Sales professionals preparing for managerial roles or developing leadership competencies
- Individuals responsible for onboarding, training, and development of sales competencies within organizations
- Teams and individuals responsible for developing AI capabilities in sales in a safe, conscious, and compliant way
- Sales teams operating in environments requiring data analysis, communication preparation, and decision-making based on context and information
Educational objective
The objective of the program is to develop participants’ managerial competencies and prepare them to operate in a structured sales management model.
The program supports development of a more conscious, predictable, and effective management approach, covering: managerial influence, goal and activity planning, communication, motivation, employee development, delegation, change management, and recruitment processes.
The program enables participants to:
- better understand employee motivators based on managerial conversations, observation, and structured materials
- strengthen team foundations through tools that build long-term relationships, increasing responsibility, engagement, and organizational development
- develop planning skills, including precise sales goal setting, validation of feasibility, and performance management
- apply communication techniques that support autonomous and consistent employee action without constant instructions
- increase team effectiveness and identify development potential through observation, conversations, and defined criteria
- conduct recruitment processes in a structured, criteria-based way, reducing the risk of costly hiring mistakes
The program also develops digital competencies and practical use of AI in managerial work, including preparation of conversations, data analysis, information structuring, planning, and recruitment process organization.
Participants learn to use AI as an efficiency-supporting tool, without replacing human judgment in decisions related to employees or candidates.
The program supports implementation of a new managerial operating model, and acquired competencies are directly connected to daily responsibilities and the growing role of digital technologies and AI in the workplace.
Role of AI in the educational process
The program follows a cycle: workshop – preparation – practical application – analysis – correction – implementation, ensuring long-term retention of managerial competencies.
AI is used as a supportive tool for preparation, analysis, organization, and structuring of managerial work. It does not replace human relationships, managerial decisions, or responsibility.
AI is not used for evaluation of individuals, profiling, scoring, ranking candidates, or making or recommending employment-related decisions (hiring, promotion, termination, or similar HR decisions).
AI tools are not used for automated decision-making or processing real employee, candidate, customer, or confidential organizational data.
Participants:
- learn capabilities and limitations of AI in managerial work
- develop safe, responsible, and compliant use of publicly available AI tools
- learn prompt formulation, instruction refinement, and critical evaluation of AI outputs
- use AI for business analysis, data structuring, communication preparation, and managerial planning
- develop AI as a tool supporting operational efficiency in management
All AI work is performed using general-purpose tools on sample, synthetic, or aggregated data only.
Sandler methodology implementation work is carried out separately in the Improver application, supporting learning retention, action structuring, and progress tracking.
The program follows a cycle: workshop – preparation – application – analysis – correction – implementation.
Program
Included in the program:
- 8-day development program
- independent work between sessions focused on implementation
- post-session implementation tasks monitored by the trainer
- licensed Sandler Selling System® materials
- use of Improver application for implementation support
- practical AI application in managerial and sales processes
Schedule
Day I – 08.06 – AI in sales management
Day II – 09.06 – Team management
Day III – 29.06 – Sales management
Day IV – 30.06 – Communication and motivation
Day V – 28.07 – Strengthening manager and team
Day VI – 29.07 – Employee development
Day VII – 19.08 – Delegation and change
Day VIII – 20.08 – Recruitment and interviewing
Why trust this program?
Joanna Okragly
Joanna is an experienced business trainer and HR Business Partner with extensive experience in developing sales and managerial competencies.
Her professional background is strongly practice-based, built through extensive experience in direct and telephone sales training, as well as soft skills development.
Currently a Sandler Training Poland trainer, part of a licensed partner of a global leader in sales training. Supports sales professionals in improving performance, breaking routine approaches, and applying the Sandler Selling System® methodology.
Her focus is on practical learning methods including exercises, simulations, and coaching, enabling participants to apply new skills directly in their work environment.
She specializes in supporting young managers in leadership development, helping them build authority and manage teams effectively.
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