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Sandler Rule #2: Don’t Spill Your Candy in the Lobby | Sales Tips for Building Credibility

Learn why leading with features and benefits can sabotage your sales conversations. Discover the Sandler Rule #2, 'Don't Spill Your Candy in the Lobby,' and how asking the right questions builds credibility and drives success. Watch now for actionable tips from Rick McDermott of Sandler.

Interested in more Sandler rules and tips?  Consider crashing a Sandler class.  Whether you're facing leadership challenges, communication breakdowns, or struggling to close deals, our tailored sessions are designed to address these issues and more. Join us to discover proven strategies and actionable techniques that can make a difference in your career.