Our Michigan Team

Best Sales Trainer in Michigan | Award-Winning Sandler Certified Trainer | Specialist in Manufacturing, Packaging, Insurance, Software, Technology & Logistics

 

Alana Nicol is an award-winning, Sandler Certified trainer and President of Sandler by Gerry Weinberg & Associates — one of the top Sandler Training offices worldwide. Recognized as a recipient of the prestigious David H. Sandler Award and the 2022 Franchise Business Review Franchise Rock Star, Alana has earned a reputation as Michigan’s go-to sales trainer for industries including manufacturing, packaging, insurance, software, technology, and logistics.

 

A results-driven sales and business development expert, Alana brings extensive global experience and a proven track record for helping organizations increase productivity, profitability, and leadership effectiveness. Her career began with SC Johnson & Sons as a Team Leader/Packaging Engineer, where she spearheaded new product launches and cost-saving initiatives.

 

For over 20 years, she has been transforming businesses through high-performance sales strategies, leadership coaching, and customer care best practices. Known for her dynamic speaking style and commitment to client success, Alana partners with companies ready to elevate their sales culture, shorten their sales cycle, and achieve consistent growth.

Contact: alana.nicol@sandler.com
LinkedIn: linkedin.com/in/alananicol

Most Established Sales Trainer in Michigan and the Great Lakes Region | Award-Winning Certified Sandler Trainer | Founder

Gerry Weinberg is the Founder of Sandler by Gerry Weinberg & Associates and the most established Sandler sales trainer in Michigan and the Great Lakes region, with more than 35 years of success in sales, sales management, and business development. He helps visionary business leaders and their teams improve results by focusing on the attitudes, behaviors, and processes that drive consistent, sustainable performance.

A recipient of the prestigious David H. Sandler Award, Gerry is widely respected for his deep commitment to the Sandler Sales System and his relentless focus on growth. He works with organizations that are frustrated by stalled performance, commoditization of their offerings, ineffective sales management systems, and inconsistent hiring results. Gerry is known for challenging leaders who want change and holding them accountable to the behaviors required to achieve it.

Throughout his career, Gerry has helped hundreds of executives, managers, and sales professionals overcome the obstacles that inhibit success. By shifting the focus away from techniques alone and toward mindset, behavior, and accountability, his clients experience stronger pipelines, better-qualified opportunities, protected margins, and increased closing effectiveness.

Gerry is often described as dynamic, disciplined, and mentally tough. His approach emphasizes asking tougher questions, eliminating unpaid consulting, managing the sales pipeline with greater intention, and building sales teams capable of sustained performance without relying on heroics.

Based in Detroit, Michigan, Gerry works with organizations across Michigan and the Great Lakes region, supporting executives, sales leaders, and sales teams through training, coaching, and leadership development delivered in both in-person and virtual formats.

Contact: gerry.weinberg@sandler.com

LinkedIn: linkedin.com/in/gerryweinberg/

Matt has been actively involved with Sandler Training since 2002.During his career, he has relied on his Sandler training to not only be a consistent top producer but also to be a coach and mentor for many of his colleagues over the years.As a Sandler associate, he has helped a number of his companies develop a process for hiring salespeople, and obtain more qualified prospects/ opportunities in a very short period of time.His success is attributed to his loyal service at a level at which his clients consider him a trusted and valued partner.Contact Matt Stephens at: matt.stephens@sandler.com

Greg joined the Sandler Sales team in June 2012 as a sales trainer and sales force developer.Greg has been actively involved with Sandler Training since 2009. His almost 10 years of success in sales & business development in the advertising industry has brought him to this point.As a Sandler Trainer, he looks to help companies and individuals raise their sales to new levels by stopping unpaid consulting and assisting his clients to get out of their own way in their search for success.Greg is a graduate of Albion College. He resides in Novi, MI with his wife where they are currently planning their next adventure.Contact Greg Coyne at: greg.coyne@sandler.com Connect with Greg on LinkedIn

Steve’s entire professional career has been dedicated to empowering people and teams to grow and succeed. Since joining Sandler as an Associate in January 2025, Steve’s been able to leverage his diverse background—as a corporate VP, business owner, and small business CEO—to connect with and support a wide range of businesses.

Since his days running the advertising department for the college newspaper while attending Eastern Michigan University, Steve’s passion has always been helping salespeople and leaders develop skills, unlock potential, and achieve more than they thought possible.

Tired of giving your time, effort and energy to prospects - with genuine concern for their goals - only to get ghosted or deprioritized? It doesn’t have to be this way. Let's Chat or connect on LinkedIn. 

Meet our COO, Dawn Ostrega!With a background in desktop publishing, technical documentation, and experience as an office coordinator, Dawn has joined our team to help organize, update and streamline processes. Utilizing her experience, attention to detail and process orientation, along with her approachable and pleasant demeanor, Dawn is exactly what is needed to contribute to our continued growth!Dawn resides in Clinton Township with her husband. She is the mother of one daughter, and a grandmother of 3 boys who keep her on her toes! She loves spending quality time with all of them. In her spare time, Dawn enjoys gardening, walking the trails by her home, as well as taking off on unplanned road trips with her husband.We are very excited to have her as a part of our team and welcome her contribution to our success!Contact Dawn Ostrega at Dawn.Ostrega@sandler.com

Ashley Tengler brings deep Sandler expertise and a passion for empowering clients to her role as Client Success Manager with Gerry Weinberg & Associates. Her connection to the organization runs deeper than a job title. After beginning her Sandler journey with this very franchise more than a decade ago, Ashley spent recent years contributing at Sandler’s home office, gaining valuable experience in supporting franchise partners and elevating client success across the network.

Now, she returns to GWA with a renewed energy and a commitment to enhancing the client experience. Stepping into the role previously held by longtime team member Lynne, Ashley is honored to continue a legacy built on trust, service and meaningful relationships.

Known for her ability to listen, understand client needs and deliver solutions that drive impact, Ashley is dedicated to helping individuals and teams get the most out of their Sandler training experience. Her goal is simple: ensure every client feels supported, equipped and confident in their journey toward growth.

Ashley is excited to be back where her Sandler career began, partnering with clients and contributing to the world class training GWA is known for.

Contact Ashley at A.Tengler@sandler.com