The economy feels shaky. Budgets are tightening. Buyers are hesitant.
If you're in sales, you're probably staring at your pipeline and thinking:
“How are we going to hit our numbers in times like these?”
This new reality—shaped by events like Trump tariffs and trade wars—has created fear and uncertainty in markets across Canada and beyond. But uncertainty doesn't have to kill your sales. In fact, it can be an opportunity—if you know how to shift your approach.
In this powerful short clip, Sandler Training Edmonton shares three essential strategies to help sales professionals not just survive—but thrive—in volatile markets.
✅ 1. Reduce Buyer Risk
When the economy gets shaky, risk becomes the biggest deal-killer. Your job? Minimize that risk for the buyer.
Ask yourself:
What flexible engagement options can you offer?
Can you adapt payment terms, trial periods, or guarantee structures?
How can you make saying “yes” feel safe—even in uncertain times?
The lower the perceived risk, the easier it is for buyers to move forward.
✅ 2. Create Urgency
In turbulent markets, your product often shifts from a "nice-to-have" to a "not-now."
Your mission is to reverse that narrative.
Use storytelling and questions to help buyers:
Visualize the cost of doing nothing
Understand what they’ll miss out on if they delay
See the future impact of not having your solution
When buyers realize the consequences of hesitation, urgency is born.
✅ 3. Shift the Conversation From Fear to Future
Your buyers are already afraid. Don’t fuel that fear—redirect it.
Instead of dwelling on economic doom, help buyers envision:
A future where their problems are solved
The opportunities they can still capture
How your solution can lead them out of the fog
👉 Sales success in uncertain times comes from inspiring confidence, not amplifying fear.
Bonus: Get Practical Tools in Our Free Webinar
If this resonates, don’t miss Sandler Edmonton’s upcoming webinar on Trump tariffs, trade wars, and selling through uncertainty. You'll get:
Real-world examples
Tactical scripts
Proven frameworks to navigate today’s challenges
Final Takeaway
Uncertain times don’t have to mean uncertain sales.
💡 Lower risk. Create urgency. Paint a better future.
Do that well, and you’ll still find buyers—no matter the market.
