Pick up a newspaper. Listen to the new reports. The price of gasoline is still quite high. The stock market is still wavering. The economy is still sluggish...
Pack a survival bag and head for the hills
Airlines are increasing fares, charging extra for luggage, and cutting back non services. The price of food is higher. The air is polluted. Glaciers are melting, endangering various species that live on and below the ice. People who are trying to buy houses and are getting out bid. Buyers looking for homes can’t obtain financing.
Civilization will survive
You can worry about the sad state of affairs, or you can say, “So what?” People and companies are still buying goods and services. And, salespeople are still needed to sell those goods and services.
A bigger piece of a smaller pie
True, the market potential may be less today than it was a few years or so ago. So, what does that mean for you? You have to be a bit sharper. A bit more organized. A bit more focused. A bit more determined. And, a bit more willing to do whatever is necessary to identify, qualify, and develop selling opportunities. You must be willing to go the extra distance. If you don’t, another salesperson will—and he or she will obtain the business.
It’s easier to find a new customer than it is to find a new job
So, you can buy-in to the bad news and join the Misery Club. You can complain, make excuses, and wait for things to get better. Or, you can go out and make things better. There are undoubtedly customers who will buy more of what you have to offer … if you will only ask. Some of the customers who have dropped off the radar are willing to buy from you again if you will take the time to contact them. Some of your competitor’s customers have become disenchanged with the service they have been receiving and will give you their business if you’ll take the time to seek them out.
A glass is only a glass
It doesn’t matter if you see the glass of water as “half empty” or “half full” if all you’re after is half a glass of water. If you’re after a full glass, tear up the Misery Club application and go out and take action.
