Skip to Content
AJS Training Services LLC Change Location
(315) 451-8797
AJS Training Services LLC AJS Training Services LLC
Let's Connect
Top
This site uses cookies. By navigating the site, you consent to our use of cookies. Accept

Why The Sandler Methodology Works

|
  • It is a system as opposed to a collection of scripts, gambits, techniques, and one-liners. Other sales training programs rely on specific tactics, for example memorizing specific closers. The Sandler approach views selling as a process beginning with bonding and concluding with servicing the sale.
  • The principles and strategies are designed to achieve a fundamental goal: reducing the buyer s pain, the barrier blocks, or frustrations preventing personal and organizational success.
  • Unlike other sales training programs, the Sandler Program does not require you to memorize scripts, hooks and closers. Probing the buyer s needs provides the script.
  • The buyer does not feel manipulated or psyched out because your goal is to match the buyer s pain to your proposed solution.
  • Thanks to up-front contracting, both you and the buyer develop a clear understanding of expectations and commitments; neither feels threatened, confused, or abused.
  • Most buyers bring assumptions, prejudices, and potentially devious tactics to their meetings with salespeople; this system candidly addresses those issues
  • The principles and strategies are based on the essential components of effective communication: Empathy, listening and adaptation.
  • The Sandler System ultimately creates win-win outcomes: Both you and the buyer develop a mutually beneficial relationship built on candor and trust.

Related Posts