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Initiating Buyer Focused Conversations

Initiating Buyer Focused Conversations Podcast Summary

This is an excerpt from a training session led by Ed Kerr, Sandler trainer in Loveland, Colorado, where he is teaching participants how to initiate buyer-focused conversations, also known as "calls of introduction."

He emphasizes that the traditional model of cold calling is ineffective because it is based on fear and focuses on the salesperson's needs rather than the buyer's. Instead, Ed encourages participants to shift their mindset to problem-solving, asking questions to identify the buyer's pain points and offering solutions tailored to their specific needs.

The training covers the components of a 30-second commercial that can be used to introduce oneself and identify key pain points.

The session concludes with practical advice on how to build a memorable introduction that is both engaging and genuine, while emphasizing the importance of being comfortable with discomfort and being willing to fail.

Participants are encouraged to practice these techniques in their own sales calls and be prepared for the emotional responses they may receive.

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