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Events ESSENTIALS - Discovering Buyer Motivations - 8:00 AM CENTRAL

In this course, you will learn the four buying emotions underlying your customers’ buying behavior. You’ll learn how to uncover the three levels of pain to empathize with the personal impacts of pain and activate emotional drivers that motivate purchasing decisions. You’ll also learn how to use the Pain Funnel technique to investigate pain indicators and qualify buyers before investing time in the opportunity.

For more information, call 913-451-1760.

Sandler Training Offices
10955 Lowell, Suite 110
Overland Park, KS 66210

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Add to Calendar 08/11/2026 08:00 am 08/11/2026 09:15 am ESSENTIALS - Discovering Buyer Motivations - 8:00 AM CENTRAL

In this course, you will learn the four buying emotions underlying your customers’ buying behavior. You’ll learn how to uncover the three levels of pain to empathize with the personal impacts of pain and activate emotional drivers that motivate purchasing decisions. You’ll also learn how to use the Pain Funnel technique to investigate pain indicators and qualify buyers before investing time in the opportunity.

For more information, call 913-451-1760.

Sandler Training Offices
10955 Lowell, Suite 110
Overland Park, KS 66210

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