At Sandler South West, we’re passionate about helping professionals sell more effectively — with purpose, confidence, and authenticity. Our Associate, Tom Nation, has been sharing his expertise on two recent podcasts that explore how modern sales has evolved and what it takes to succeed in today’s buyer-driven world.
Evolution Media’s Behind the Brands podcast
Tom joined hosts Jake Hand and Becca Barrett to discuss the shift from traditional, hard-sell techniques to psychology-led conversations that build trust and create genuine connections. He explained how today’s best salespeople focus less on persuasion and more on understanding — turning each conversation into an opportunity for mutual value and growth.
Gray Matters' The Art of Sales Podcast
Tom joined host Adam Graham to reflect on his journey from hospitality into professional sales coaching and his role at Sandler South West. He shared his thoughts on how to develop prospecting as a consistent discipline, how to stay motivated, and why human connection remains the foundation of every successful sales relationship.
"That pushy, sleazy way of selling was what was normal back in the 60's. It was the norm. Then David Sandler developed the methodology that's the opposite of that traditional way of selling, that consultative, no-pressure approach to selling. And that sort of approach is what suits me very well."
Tom Nation, Associate at Sandler South West
Both episodes capture the essence of what makes Sandler Training so powerful — practical, psychology-driven sales techniques that work in the real world. If you’re looking to strengthen your sales skills or explore sales training in Exeter, the South West and beyond, both conversations are an excellent place to start.
If you'd like to go even further and speak to Tom Nation about how he can push your sales skills to their limits, feel free to contact him via his LinkedIn or via his contact details below.
tom.nation@sandler.com | 01395 203050