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Frequently Asked Questions

About Sandler by Sales Sellutions360

What does the Sandler Training program cost?

Engagements are scoped based on what you actually need — team size, depth of involvement, and goals. We're not the cheapest option, and we're not trying to be. What we can tell you is that most clients find the investment more accessible than expected, and the ROI isn't abstract — it shows up in pipeline and closed revenue. Let's talk numbers once we understand the opportunity.

 

How long does training take?

It depends on your team size, goals, budget and how deep you want to go.  We are available for anything from 60–90 minute keynotes to a multi-month/year engagements with ongoing reinforcement.

 

Common formats:

  • Keynote session (sales kickoff, conference) — 1–2 hours
  • Half-day or Full-day workshop — 4–8 hours
  • Boot camp intensive — 2 days
  • Ongoing reinforcement engagement — 3–12+ months 

 

Who are the trainers and what are their credentials?

All trainers are Sandler Certified and practice the same selling process and methodology we teach our clients.

 

What industries do you work with?

Sandler is industry-agnostic. We evaluate fit based on how a company sells, not what it sells. We're the best match for companies selling B2B or B2C products, solutions or services that are big, expensive, complex, technical, personal, or infrequently purchased.

 

Typically our clients are dealing with:

  • Long and complex sales cycles with multiple decision makers
  • Deals that stall out to "no decision"
  • Reps who struggle to access decision-makers, handle objections, or close a clear yes/no

Check out how we might help your industry.
 

 

What results can we expect?
Results vary by sales cycle length, average deal size, and how many reps are involved.  We've had multiple clients see 5-10X ROI in under 30 days. Others have 3X'd enterprise value in under two years. We've also had clients sign up, skip class, cherry-pick the easy parts, and not see lasting change.

 

What drives the difference?

Three factors drive success: the methodology, the reps, and leadership accountability. Clients with the biggest ROI hold reps accountable to use the process on every call — not just in training — and build in ongoing coaching and systems so old habits don't creep back. We provide the tools to build the systems and training; leadership provides the accountability that makes it stick long-term.

 

How is this different from other sales training?
Reps can't control whether a buyer says yes. They can only control three things: their behavior, their attitude, and their technique.

Technique: Every sales training company teaches "what" to do and tells you to understand the buyer's "why." Sandler is the only one that teaches "how" — using rules-based learning instead of scripts, and teaching reps the actual psychology behind how buyers decide.

Attitude: Selling is both technical and conceptual. A rep can know the perfect technique and still freeze before asking for the sale or picking up the phone. Sandler addresses the mindset and the conceptual blockers most training ignores.

Behavior: Technique and attitude only matter if a rep is doing enough of the right behavior, the right way, consistently. Sandler builds the system that makes that behavior repeatable — not a one-time motivation spike.