When a prospect is already working with another provider, it’s tempting to compare yourself to the competition. But there’s a better way to uncover opportunities without creating resistance. In this short sales tip video, learn the one powerful question that helps you:
Understand your prospect’s original buying motivations
Discover if their current provider has solved the problem they set out to fix
Open the door for meaningful, buyer-focused conversations
Watch now to learn how to turn “We already have someone” into a productive sales discussion.
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