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Events SDS Essentials - Discovering Buyers' Motivations
Loss aversion is a powerful motivator. Customers’ buying decisions are driven by an instinct to avoid loss, solve problems, and alleviate pain. By identifying what hurts, you appeal to your buyer’s intrinsic motivation to change—and to invest in your solution.
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05/13/2025 08:30 am
05/13/2025 10:00 am
SDS Essentials - Discovering Buyers' Motivations
Loss aversion is a powerful motivator. Customers’ buying decisions are driven by an instinct to avoid loss, solve problems, and alleviate pain. By identifying what hurts, you appeal to your buyer’s intrinsic motivation to change—and to invest in your solution.
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