Is networking marketing? Is it sales? Or is it something entirely different?
In this episode, Heather explores where networking actually fits in the customer journey and why so many professionals unintentionally sabotage opportunities by treating networking events like sales meetings.
You'll learn:
- The difference between marketing, networking, and sales
- Why curiosity beats a pitch every time
- How to build genuine relationships that lead to business
- Common networking mistakes that limit growth
- Practical ways to turn introductions into meaningful opportunities
If networking has ever felt uncomfortable or unproductive, this conversation will help you rethink your approach.
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