In sales, every conversation is a chance to learn and grow. Post-call debriefs aren’t just about reviewing “what happened”—they’re about uncovering insights, building confidence, and helping your team continuously improve.
When you take time to reflect after a call, your team can:
✅ Spot what worked well
✅ Identify challenges
✅ Adjust strategies for next time
The key is structure. A simple framework ensures debriefs are consistent and productive. At Sandler, we use our RECON model:
Review the call start to finish
Evaluate what went well and what didn’t
Coach with encouragement and guidance
Organize next steps
Define clear Next Actions
Most importantly, a good debrief is a conversation—not a critique. By asking open-ended questions, listening to your team, and balancing feedback with encouragement, you create a safe space where salespeople can sharpen their skills and stay motivated.
Done right, post-call debriefs build confidence, shorten learning curves, and create a culture of growth.
📍 At Sandler Toronto, we help organizations strengthen sales teams through proven coaching strategies, effective team coaching, and sales improvement skills. If you want to unlock your team’s potential with structured and supportive debriefs, let’s connect!
