1. Lean Into Referrals
Use LinkedIn and your existing network to ask for warm introductions. Referral conversations are more likely to get responses than cold outreach.
2. Reconnect with Past Clients and Connections
Reach back out to prospects who weren't ready earlier this year. Priorities, budgets, and timing may have changed.
3. Strengthen Customer Relationships
Schedule customer check-ins, uncover new opportunities, ask for feedback, and earn referrals before competitors do.
4. Think Smaller to Win Bigger
If a full commitment isn't realistic, explore a smaller first step. A pilot project or limited engagement can open the door to a larger opportunity later.
5. Stay Disciplined with Prospecting
Don't let slower response times slow your activity. Consistent prospecting now creates momentum for Q4.
6. Clear Out Your Pipeline
Stop chasing "maybes." Give prospects permission to say no so you can focus your time on real opportunities.
7. Focus on Behaviors, Not Just Results
Set daily activity goals for calls, meetings, referrals, and follow-up. Consistent behaviors drive consistent results.
Turn Summer Into Your Advantage
Summer is an opportunity, not an excuse. Stay visible, stay consistent, and use the slower season to build the pipeline and relationships that will pay off in the months ahead.
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Dave Fischer, Sandler NYC, helps sales professionals, sales leaders, and growing sales teams improve sales performance through practical sales training, leadership coaching, and AI-powered sales development. Using the proven Sandler methodology, organizations learn how to qualify opportunities, navigate budget conversations, overcome objections, improve prospecting, and close more business. Sandler NYC works with companies across Manhattan, Brooklyn, Queens, the Bronx, and the surrounding New York City area to build consistent, measurable sales growth.
