I started learning Sandler from audiotapes about six years ago. Like many who are new to Sandler, I focused on the techniques, incorporating them on sales calls to make it more fun and productive for me and my clients.But things really accelerated once I started reinforcement training with Dave. The techniques are powerful, but it's the overall framework of 'qualification' that makes you a professional seller. Dave is an objective third party who can look at your qualification process from the outside and teach you to identify the missing link.Later, when I started managing a team, Dave taught me how the exact same techniques that work in a sales process can be used to help salespeople self-diagnose their limiting beliefs and commit to overcoming them. And since our whole team has now gone through the training and has reinforcement, we all speak the same 'language' and can actually coach each other.There are great sales techniques out there, good books on negotiation... that's all worth a look. But the Sandler system goes deeper and takes care of the entire salesperson: what behaviors do they need? how does their attitude affect their ability to execute the techniques? how can you get a little better at each technique? That's what makes you and your clients successful in the long run.
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