The Sandler Rule, "the best time to handle a customer complaint is before they make one," serves as a strong reminder that proactive communication is essential for keeping customers satisfied. Think of it like the classic joke: when’s the right time to tell your spouse you love them? The answer—before someone else does. The same holds true in sales. If a product or service will be delayed, letting your customer know as soon as you find out can prevent problems from escalating. This approach not only preserves trust but also deepens your client relationship.
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