Discover the key to closing more sales by uncovering the real issues behind your prospect's surface problems. In this video, Scott shares Sandler Sales Rule #57: 'The Problem the Prospect Brings You is Never the Real Problem.' Learn expert techniques to ask the right questions, diagnose the true challenges, and become a 'heat-seeking missile' for the truth on your next sales call. Perfect for sales professionals and teams looking to refine their strategies.
Bonus Resource: Why Most Sales Teams Have No Idea What The Buying Criteria Are. In this resource, we’ll look at three complementary, ongoing strategies that sales professionals can pursue to address this common challenge. Download now
