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Master Sales Success by Separating Your Identity from Your Roles: Sandler's Rule I6 Explained

Learn why separating your identity from your sales role is crucial for success. Sandler’s Rule I6 helps sales professionals build resilience, maintain confidence, and thrive by creating an emotional firewall between self-worth and sales outcomes.

Did you know that the average tenure of a Sales VP is between two to two and a half years? They barely have time to unpack their bags and get settled before they look for another position. In the meantime, the company does not just lose a Sales VP, they lose their best salesperson as well.

Why does this happen?

And what can we do to change this dynamic?  Get the scoop here.