Win Before You Begin: Mastering the Art of Pre-Call Planning

♟️ Imagine entering every sales call with the confidence of a chess grandmaster who's planned 10 moves ahead.

💰 We’ve studied over 300 lost sales calls at dozens of clients. The overwhelming indicator of taking a deal to the next step was the absence of Pre-Call Planning.

📈 Correlation or causation? You choose.

Most sales are lost not because of poor execution, but due to inadequate preparation. Yet, how many of us consistently dedicate time to pre-call planning?

Let's shatter some myths:

1. "I know my product inside out." Product knowledge isn't enough. Understanding your prospect's world is what sets you apart.

2. "I'm great at thinking on my feet." Improvisation is overrated. The best "spontaneous" responses are often pre-planned.

3. "Planning takes too much time." In reality, proper planning saves time by focusing your efforts, controlling the conversation, and eliminating the ‘Wandering Deal’ from your pipeline.

Keys to effective pre-call planning:

• Map out the stakeholder landscape

• Anticipate objections and prepare responses

• Set clear, achievable call objectives

• Be intentional about your mindset and energy

• Craft questions that uncover compelling reasons to buy

🔥 You're navigating complex organizational dynamics and aligning with strategic initiatives. Taking it lightly is burning leads… and leads are way too expensive these days to burn.

"Plans are only good intentions unless they immediately degenerate into hard work." - Peter Drucker

Work that opportunity hard 💥

If you want to elevate your game I’ve recorded a 10-minute introduction to Pre-Call Planning, where I share a powerful pre-call planning tool that's been a game-changer for countless teams.

Comment "Send me the vid" and I’ll get it to you… or perhaps you’re close rate is already 100% in which case… no need. 😀

Don't just prepare. Gain an unfair advantage. Sharpen your Pre-Call Planning now and start winning before you begin.