Learn how elite sales professionals build resilience, embrace discomfort, and succeed in challenging conditions using the Sandler approach.
In this video, we explore Sandler Rule #17: Salespeople Get Paid to Work in Adverse Conditions. Discover why success in sales isn’t about staying comfortable—it’s about leaning into challenges, building mental toughness, and practicing the skills that let you perform under pressure. From difficult prospecting calls to high-stakes negotiations, great salespeople earn their success by thriving where others hesitate.
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