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Sandler Rule #1: Why Sales Is a Conversation Between Adults

Sales works best when buyers and sellers engage as equals. Learn how Sandler Rule #1 helps uncover truth, build trust, and qualify deals faster.

Ready to stop chasing deals and start uncovering the truth in every sales conversation? Talk with a Sandler expert to learn how to apply Rule #1 in your sales process and improve qualification, trust, and close rates.