Focus on assessing the soft skills of salespeople and sales leaders. Effective evaluation can be achieved through various methods. At Sandler, we use tools like the DISC profile and the Talogy Calper assessment to measure personality styles, soft skills, and problem-solving abilities. Additionally, analyzing results such as engagement levels and utilizing AI tools for sentiment analysis on Zoom calls can provide valuable insights. Soft skills are becoming more tangible and measurable, and while no one is born a salesperson, these skills can be learned, managed, and developed. How are you assessing and enhancing soft skills in your team? Share your thoughts in the comments below.
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