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Sandler Rule #3: Slow Down the Sales Process to Speed Up the Close

In this video, Sandler explains why rushing prospects can actually lengthen your sales cycle. By slowing down, asking the right questions, and uncovering pain, budget, and decision-making, you can qualify opportunities more effectively and close deals faster. Learn how this principle shortens the overall cycle, eliminates surprises, and leads to stronger, more predictable sales outcomes.


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