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Events Sandler ESSENTIALS: Identifying the Decision-Making Process

With an increasing number of decision-makers involved in every sale, buyers’ decision-making processes are growing increasingly complex. It has never been more difficult—or more important—for a salesperson to gain access to key decision-makers and understand how their buyers make decisions. 

In this course, you’ll learn the four pivotal decision-maker roles and how to gain access to the people qualified to make decisions in the sale. Learn how to partner with champions and win over blockers to move deals forward. Use the investigative approach to uncover your buyer’s decision-making team, timeline, and process. By increasing transparency about your buyer’s process, you can prevent deals from stalling out and align your approach to their buying journey.  Learn More!