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Events Sandler ESSENTIALS: Understanding Investment Parameters

Nothing provokes anxiety in a salesperson like talking budget. What if the buyer doesn’t have a budget? What if their budget is too low? What if they don’t want to talk about it? But budget conversations don’t have to be uncomfortable.

In this course, learn why you don’t have to live and die by the buyer’s budget. Discover how to discuss money confidently by developing awareness of your internalized money scripts. Think beyond the budget to address all investment parameters on which you need to qualify your buyers, setting them up to implement your solution successfully. You’ll also practice techniques for eliciting legitimate budget estimates from buyers, regardless of whether a budget has been predetermined.
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