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Events Sandler ESSENTIALS: Better Understanding through Asking Questions

From loaded questions to disguised objections, buyers’ questions can feel risky to answer. Asking you to share information without reciprocation is at best unpaid consulting from you, at worst a genuine bad-faith practice on your buyer’s part.

In this course, you’ll learn strategies for asking questions that uncover your buyer’s true intentions and help you qualify them for further development. You’ll discover how to maintain momentum throughout the sales interaction while navigating stalls and objections with tact. Instead of leading with your own expertise, you’ll learn how to use curiosity to cultivate trust. Learn More!