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Stop Wasting Time in Sales Meetings: Use the Up-Front Contract for Accountability

Are your sales meetings unproductive and lacking accountability? In this Sales Leadership Tip, Justine Tindle from Sandler Training explains how to eliminate “mutual mystification” and set clear expectations with your team and your clients.

The key: using the Up-Front Contract. This proven Sandler tool helps sales leaders and salespeople:

  • Define the purpose of every meeting

  • Confirm time and keep conversations focused

  • Align agendas and respect priorities

  • Outline key discussion points in advance

  • Agree on clear next steps and outcomes

When sales leaders apply the Up-Front Contract to coaching sessions, training, and joint sales calls, they build a culture of clarity, accountability, and productivity.

Watch this video to learn how to lead more effective meetings, improve team performance, and drive sales success.

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