When most of my clients first reach out to me, they’ve already been thinking about or even pursuing some kind of training for their teams. And almost always, the same question is on their mind: How do I make sure this training actually sticks?
Let’s be honest—training requires time, energy, and money. You’re not investing in training just to check a box or fill a day with motivational speeches that sound good in the moment but quickly fade away. You’re investing because you want your team to leave the room with skills, strategies, and habits that they’ll actually use long after the workshop is over. You want real change and measurable improvement.
That’s why the background of the person leading the training matters so much. You don’t just want a facilitator who has read a few books and memorized some theories. You want someone who has lived the challenges your team is facing and can connect with them on a practical, real-world level.
This is one of the main reasons my clients choose to work with me. I bring more than frameworks and slides to the table—I bring lived experience that makes the training relevant, relatable, and actionable. Let me share three of the biggest reasons why.
1. Sales Experience in the Field
I spent over 20 years in sales, literally knocking on doors, making calls, and navigating rejection after rejection until I figured out what worked. I wasn’t just studying sales from the sidelines—I was living it, just like your team is today.
Because of this, when I walk into a training room, I’m not talking about theories your team can’t relate to. I’m speaking their language. I know how it feels to chase quotas, balance customer needs, and push through the tough days. And that authenticity makes it easier for your team to listen, trust, and apply what I share.
2. Sales Leadership Background
Beyond being a salesperson, I’ve also led sales teams multiple times throughout my career. That means I know firsthand the juggling act of leadership—coaching individuals, putting out fires, motivating people who are struggling, all while still being responsible for hitting my own targets.
This perspective helps me design training that works not just for the front-line sales professionals, but also for managers and leaders. After all, training doesn’t stop at the workshop—it has to be reinforced day after day. That’s where having someone who’s been in a leadership seat makes a real difference.
3. Human Resources and Business Insight
For more than 10 years, I worked in human resources alongside sales and marketing teams. This gave me a deep understanding of the pressures and expectations HR leaders place on managers and their teams. I know what your HR department is looking for, and I know how to align training so that it doesn’t just motivate individuals—it also supports the larger business goals of the organization.
Now, imagine putting all three of these perspectives together: a sales professional who has been in the trenches, a leader who has coached and managed teams, and an HR professional who understands the organizational side of the equation. That’s the combination I bring to the table, and it’s why my clients trust me to deliver training that doesn’t just inspire for a day—it drives long-term results.
So, if you’ve been wondering how to make your training dollars count, here’s my suggestion: don’t settle for fluff. Look for someone who understands the realities of sales, leadership, and business—and who can bring that experience into every session.
If this resonates with you, let’s talk. Send me a message, and we can schedule a discovery call to explore how I can help your team not only learn, but also grow, apply, and succeed.
Take care, Tati
