Our Westlake Team

Being the Founder of Sales Concepts, Al was instrumental in helping thousands of negotiators and sales professionals improve their businesses through training, coaching and consulting on ways to do more paid business at much higher profits, in far less time. Al is now enjoying the fruits of his labor in retirement and will drop-in from time to time.

Keith Strauss has spent most of his career helping clients and their companies grow and improve through sales, sales management and leadership training and consulting.

In over 30 years with Sales Concepts, Keith has worked with thousands of clients in over 400 industries, facilitating classes, working one on one with clients, and delivering coaching via Zoom calls or over the phone.

For the past 20 years, Keith has led the Management and Sales Management client group; coaching and mentoring them on compensation plans, territory realignment and other management techniques intended to improve results while controlling costs.

Contact us today to find out how Keith can help you manage your sales growth and unleash your potential!

Jacqueline came to join Sales Concepts in July 2011 with an array of executive administrative experience. As the Administrative Operations Manager, she manages the training schedules, supports the sales, training and coaching staff, as well as many other facets of our organization.