Whether you're a business owner, sales leader, or manager, a clear and actionable roadmap is the foundation for long-term success.
Here’s what a winning sales plan should include:
✅ Motivating, Measurable Goals
Define where you want to be in 12 months—sales volume, profitability, number of buyers contacted, or market share. The more specific and vivid, the better.
✅ Enabling Objectives
Break down your big goals into actionable steps. Identify which skills, habits, and sales behaviors you’ll need to strengthen or adopt.
✅ A Clear Sequence of Steps
Set your priorities and establish the right order for tackling your objectives. A step-by-step structure keeps you focused and efficient.
✅ A Realistic but Ambitious Timeline
Deadlines drive action. Challenge yourself (and your team) to hit both short-term milestones and long-term wins.
✅ Obstacle Awareness
Don’t ignore what’s held you back in the past. Recognize both internal barriers (like poor time management) and external challenges (like market shifts), and plan to overcome them.
✅ Actionable Strategies and Tactics
Identify specific sales techniques and leadership tools that will help you succeed. This is where solid Sandler sales training makes all the difference.
✅ Defined Resources and Support
List the financial, educational, and staffing resources required. Think about tools, systems, and ongoing coaching needed to sustain momentum.
✅ Accountability Systems
Determine how you’ll measure progress and who will help hold you accountable—internally or with a Sandler coach.
✅ Written and Shared
Putting your plan in writing turns it into a commitment. Sharing it with your team builds buy-in and alignment.
✅ Personal Commitment
Don’t start until you're all in. Successful leaders commit to their goals with discipline and consistency.
At Sandler Chattanooga, we help organizations build these kinds of sales plans—ones that empower teams, drive predictable growth, and create real accountability.
📈 Want help creating or refining your own plan?
Let’s talk about how our proven sales and leadership development programs can help you and your team reach your next level of success.
