Our Richmond/Central Virginia Team

Before starting his career as a Sandler Trainer in 2000 assisting small/mid-size companies & corporations in performance improvement, Mike spent the first four years of his business career in front-line sales where he realized the many rewards of the sales profession as well as its many challenges. Mike grew up on a farm in Midlothian, VA where he learned “The Law of the Farm”, success in life comes from regular disciplined, daily effort. He is a graduate of the College of William & Mary, was a distinguished Military Graduate and a student athlete where he played for three Hall of Fame Coaches. Mike served in the Army Military Police Corp for 10 years of active and reserve duty reaching the rank of Major. After his active duty service, he initiated his graduate studies at the Citadel as a football coach and then completed his degree from VCU's Masters program in Business Administration.

In 1978 he was the architect, co-founder, President and CEO of MicroMagnetic, Inc., a company specializing in the distribution of computer related products to Mid-size businesses and Fortune 500 Corporations. His Team grew the company from a two-person organization to over seventy team members with offices in Virginia, North Carolina, and Maryland. In 1998 the company was acquired by Corporate Express. He then went on to serve as Division President for two years to consolidate three competitors into one company. 

Now Mike leverages his 10 years of leadership in the Military, coaching football, 25+ years of front-line business experience and 23 years of applying the processes of Sandler against his 50 plus years of organizational experience. His passion is sharing information and experiences assisting individuals and organizations/teams to improve performance thus achieving success and happiness in their personal and professional lives. “There is No Finish Line!”

Before and during college he spent time on the front lines in various customer facing positions within the commercial landscaping, retail and entertainment industries. Patrick received his degree in Rhetoric and Communication at the University of Richmond and has a passion for the elements of communication, rhetoric, and psychology in business and selling scenarios. He is fascinated with sales and marketing alignment and how technology is transforming the business world and sales landscape. Patrick is a firm believer that (sales) success all boils down to the right attitude, the right behaviors and the right techniques.

Kathy is responsible for implementing the overall marketing strategy for the company and performing all day to day marketing and communication activities. She holds a B.A. in Communications from Villanova University.

Throughout Ralph's career, he has sold advertising, houses, heating and air conditioning systems, and even cultural change. For the last 25 years, he's been with Albemarle Heating & Air, most recently serving as the General Manager. 

It's been 18 years since he was first introduced to Sandler, and it's been a transformative journey ever since. Everything changed when he read “You Can’t Teach a Kid to Ride a Bike at a Seminar.” He was instantly hooked. "The Sandler tools didn’t just make me a better salesperson; they made me a better manager, a better husband, and a better father. Not the best, mind you—only better. Being the best is a never-ending journey." Ralph Sachs