Built with industry insights, this playbook breaks down exactly where deals get lost and what to do instead. No fluff, no generic advice, just the specific behaviors that move revenue in your industry.
What You'll Actually Get
- The specific revenue leaks costing your industry money right now
- A breakdown of where deals stall, and why
- Practical Sandler techniques you can use on your very next call
- Real diagnostic questions to run against your own pipeline
This isn't a generic sales eBook. Every playbook is built around the actual buying patterns, objections, and pitfalls of one specific industry.
Why Trust This Playbook
Chris Drouin has spent more than 20 years in frontline sales and marketing across automotive (Volkswagen, Audi, Bentley Motors), banking (Rocket Mortgage, Greenstone Farm Credit Services), commercial real estate (JLL, Colliers), and consumer goods (New Balance, Warrior Lacrosse). As a Senior Trainer with Sandler by EAM Consulting Group, he's built a reputation for high-energy, participation-driven sessions, real reps, real role-play, real accountability, that leave people measurably better at what they do.
He's a sought-after keynote speaker at national and regional events, an annual presenter at Walsh College's nonprofit conference, and the trainer chambers of commerce and CEO forums bring back again and again.
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