Today’s reality is that prospects walk into sales conversations armed with a Google PhD and a ChatGPT minor.
They’ve done the research. They know the features. They’ve heard the pitch.
Here’s an uncomfortable question: If you and your biggest competitor swapped logos, would your message sound any different?
The reps who win today do something different. They bring insight. They bring a point of view. They ask questions that no other reps ask. It makes their prospects feel they’re bringing value. They position themselves around the problem, not just what they sell.
Is your team standing out or blending in? It might be time to rethink how you show up in every conversation.