Your company has defined the ICP, built the campaigns, created the content and selected the channels.
But there’s one question your GTM strategy still needs to answer:
How exactly are we going to sell?
In this episode of The Sales Reality Check, Heather and Jen examine the gap between generating market demand and creating an executable sales motion.
We dig into:
- Where Sales belongs in GTM strategy
- Why a revenue target isn’t a sales plan
- Who Sales should pursue
- Messaging and conversation starters
- Qualification and follow-up
- Why outbound can’t be an emergency response
- How behavior plans connect GTM strategy to revenue
Heather’s Gem:
“Marketing creates opportunity. Sales turns opportunity into outcomes.”
Jen’s Gem:
“A number on a spreadsheet is not a sales strategy.”
If your GTM plan explains how you’ll reach the market but not how you’ll sell to it, this episode is for you.
#GTMStrategy #SalesStrategy #RevenueGrowth #SalesLeadership #SandlerTraining #SalesRealityChecklist
