Gordon MacPherson
I started learning Sandler from audiotapes about six years ago. Like many who are new to Sandler, I focused on the techniques, incorporating them on sales calls to make it more fun and productive for me and my clients.But things really accelerated once I started reinforcement training with Dave. The techniques are powerful, but it's the overall framework of 'qualification' that makes you a professional seller. Dave is an objective third party who ...
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