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Sales and Sunsets: Finding Work-Life Balance in a 24/7 Sales World
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By
Alison Lamothe
Behavior, Attitude, Technique (BAT): The Balance Triangle:
Sandler’s BAT Triangle reminds us that behavior, attitude, and technique are interconnected. When one falters, the rest follow. Constant hustle with no downtime can wear down even your best reps. Prioritizing balance means your team brings stronger attitudes, more intentional behavior, and better sales conversations.
Time-Block Like a Pro:
Use a weekly planner to intentionally schedule both revenue-generating activities and personal time. For example:
- Prospecting from 9-11am
- Lunch & walk break 12-1pm
- Client calls 2-4pm
- No work after 6pm
Time-blocking ensures your day has boundaries, focus, and recharge time built in.
Boundaries Matter (and Model Them as a Leader):
If you’re leading a team, your habits set the tone. Send fewer late-night emails (pro tip: use the "schedule later" send feature so you can send during normal hours). Acknowledge PTO without guilt. Encourage your team to take breaks, use vacation days, and unplug when they need it.
Why Balance Fuels Performance:
A tired rep doesn't ask better questions. A burned-out manager doesn't coach creatively. If you're in sales for the long game, protecting your energy is essential. Summer in New Hampshire is short—enjoy the boat, the BBQ, the beach. Then come back ready to close.
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