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Sales Rule #44: Why Prospects Lie and How to Uncover the Truth

Discover why prospects lie during sales conversations and learn proven techniques like the Pain Funnel to uncover the truth. Understand buyer psychology, leverage powerful questioning strategies, and turn surface-level interactions into deeper, trust-based sales relationships.

Bonus Resource: Why Salespeople Fail …and What You Can Do About It.  An honest, no-nonsense, dignified approach to selling that places the salesperson firmly in control.

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